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H&M to Launch the First Global Clothes Recycling Venture

Green Prophet

Swedish retail company H&M recently announced an upcoming clothes recycling venture, starting in February 2013. The fashion recycling campaign will span 48 nations, including the company’s Israeli franchises. This will make H&M the first chain to execute a global textile-recycling venture. Customers will be invited to leave old clothes for recycling in participating stores across the world, in return for H&M vouchers.