Demand-led or industry-led consumption?
Green (Living) Review
MAY 24, 2014
by Michael Smith (Veshengro) Much of our consumption, bar for life''s essentials, is not as a result of need – thus demand – but of something that has been suggested to us, almost and maybe even literally, subliminally. By means of advertising on TV, radio and in printed media (and now also on the Internet), as well as on billboards, industry creates these perceived needs that make people rush out – or go online – to buy these unnecessary necessities.