116 
"The workshop is open to a limited and selected audience"
Environmental Economics
OCTOBER 25, 2011
The workshop is open to a limited and selected audience.
Audience Related Topics 
Scientists: Is It So Hard to Know Your Audiences?
Nature Conservancy - Science
NOVEMBER 8, 2013
I began as I usually do — touting the importance of knowing your audience. We can’t all hire social scientists to do audience analyses for us. But is it really so hard to know your audiences? It’s become fashionable among science communicators to call for an applied science of science communication to guide practitioners — a field that would create a playbook on what works for various audiences in which situations.
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Lebanon’s Trash Gets an Audience With The (B)IM Project Play
Green Prophet
JULY 12, 2012
Judging by the reaction of audience members (“it brought tears to my eyes,” “we’re watching a horror film”), 10453 has done well to plant a seed. We’ve often wondered: do people in the Middle East just not see the trash that has taken over their lives ? 10453: A Story About Life in 1 km2 of Trash answers that question with a roaring yes.
Green Planet Water in a 100% Plant-Based Bottle Keeps “The Rosie Show” Audience Happy and Hydrated
Green (Living) Review
NOVEMBER 27, 2011
by Michael Smith (Veshengro) Category innovator Green Planet Bottling is delighted to provide Green Planet Water to “The Rosie Show” studio audience for the show’s debut season. Green Planet will provide water for the studio audience before the show, in the green room, for the talent and staff at Harpo Studios, as well as for prizes in Rosie’s Gift Bag Giveaway.
Do You Make These Mistakes With Your Cleantech Pitch?
Michael Grossman
JUNE 26, 2019
Whether you are pitching investors, building a website, or sending out an email, if your audience can’t follow along, your credentials and ideas are irrelevant. What I repeatedly heard yesterday was smart people talking about their science instead of engaging their audience with a story they could relate to and get behind. If the audience gets your main objective, they will ask questions after. Your Audience Is There To Ask You Questions, Not Vice-Versa.
VERGE Accelerate (Circular and Carbon): Lingrove
AGreenLiving
NOVEMBER 5, 2019
On the VERGE 19 main stage, selected finalists pitch to a live audience of business leaders, government officials and investors, as well as to a global online audience. Business Green a-live-audience and-audience carbon removal circular economy fast live-audience main-stage verge verge accelerateHere is the original post: VERGE Accelerate (Circular and Carbon): Lingrove.
VERGE Accelerate (Circular and Carbon): Nori
AGreenLiving
NOVEMBER 5, 2019
On the VERGE 19 main stage, selected finalists pitch to a live audience of business leaders, government officials and investors, as well as to a global online audience. During this fast-paced pitch competition, industry experts provide commentary and audience votes determine the winner. Business Green a-global-online a-live-audience and-audience carbon carbon removal clean glover keynote live-audience policy & politics verge verge 19 votes-determine
4 Ways To Write A Memorable Website Homepage
Michael Grossman
JUNE 1, 2019
Your website is the online portal for your audience, and your website’s homepage is the cyber front door. It’s nearly impossible to survive in business today without an online presence, but you need to know more than just about what you are selling if you want to build a loyal audience. That’s not to say there shouldn’t be an invitation for your audience to purchase what you sell; it’s just shouldn’t be the first thing they encounter.
VERGE Accelerate (Energy and Transport): Solar Skyrise
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NOVEMBER 6, 2019
On the VERGE 19 main stage, selected finalists pitch to a live audience of business leaders, government officials and investors, as well as to a global online audience. Business Green a-live-audience and-investors business-leaders clean energy global-online keynote live-audience main-stage verge verge 19 verge accelerate
VERGE 19 Accelerate (Circular and Carbon) – NovoNutrients
AGreenLiving
NOVEMBER 5, 2019
On the VERGE 19 main stage, selected finalists pitch to a live audience of business leaders, government officials and investors, as well as to a global online audience. During this fast-paced pitch competition, industry experts provide commentary and audience votes determine the winner. Business Green a-global-online a-live-audience and-audience and-investors carbon removal fast government-officials selected-finalists verge verge accelerate winner
VERGE Accelerate (Energy and Transport): Electriphi
AGreenLiving
NOVEMBER 6, 2019
On the VERGE 19 main stage, selected finalists pitch to a live audience of business leaders, government officials and investors, as well as to a global online audience. Business Green and-investors business-leaders chris global-impact global-online keynote live-audience selected-finalists transportation vergeView post: VERGE Accelerate (Energy and Transport): Electriphi.
VERGE Accelerate (Circular and Carbon): Swirltex
AGreenLiving
NOVEMBER 5, 2019
On the VERGE 19 main stage, selected finalists pitch to a live audience of business leaders, government officials and investors, as well as to a global online audience. Business Eco Green a-live-audience and-investors business-leaders keynote selected-finalists verge verge 19Read more here: VERGE Accelerate (Circular and Carbon): Swirltex.
VERGE Accelerate (Circular and Carbon): Rheaply
AGreenLiving
NOVEMBER 5, 2019
On the VERGE 19 main stage, selected finalists pitch to a live audience of business leaders, government officials and investors, as well as to a global online audience. Business Green a-global-online a-live-audience business-leaders global-online verge verge 19Read more from the original source: VERGE Accelerate (Circular and Carbon): Rheaply.
VERGE Accelerate (Circular and Carbon): SINAI
AGreenLiving
NOVEMBER 5, 2019
On the VERGE 19 main stage, selected finalists pitch to a live audience of business leaders, government officials and investors, as well as to a global online audience. Business Green business-leaders keynote live-audience main-stage selected-finalists verge verge 19 verge accelerateSee the original post: VERGE Accelerate (Circular and Carbon): SINAI.
VERGE 19 Accelerate (Circular and Carbon) – Genecis
AGreenLiving
NOVEMBER 5, 2019
On the VERGE 19 main stage, selected finalists pitch to a live audience of business leaders, government officials and investors, as well as to a global online audience. Business Green a-global-online business-leaders circular economy live-audience main-stage verge verge 19 verge accelerateSee the rest here: VERGE 19 Accelerate (Circular and Carbon) – Genecis.
H2.O: Announcing a New Platform for Water Activists
Cool Green Science
MARCH 26, 2014
to engage new audiences in our freshwater work and to create an online community of water activists. is an effort to engage a new audience that is actively online, engaged in social issues, and contributing to philanthropic causes, but largely unaware of our work. These, and other audiences, need to be engaged in conservation—and we can’t wait for them to find us. Water Conservation Adam Freed conservation audiences digital media Fresh Water H2.O
Jargon Monoxide Is Suffocating Your Climate Saving Idea
Michael Grossman
FEBRUARY 14, 2021
On the FX television show "What We Do In The Shadows," the audience meets a familiar character: the energy vampire. But if you Robinson it all up, bogging down your audience in technical language, it's destined to become the Betamax of green tech. Your Audience Aren't Your Peers.
Nissan introduces Leaf EV to South Africa with candid camera stunt
Blue Earth
NOVEMBER 10, 2013
Nissan introduces Leaf EV to South Africa with candid camera stunt : To introduce the all-electric Leaf to the new South African audience, Nissan decided to use a bit of humor by pranking gas station attendants. Combustion oriented cars now have some real competition around the world. The part I like best? No smell
Should Green Brands Be Colorblind?
Michael Grossman
JUNE 24, 2020
You see, my company, the Ajax Brand, has an almost entirely white audience. Still, our premium price point, while underlining our commitment to sustainable sourcing, has made it harder to attract a more diverse audience. It's not a monolithic audience.
Did LinkedIn Sell Its Soul To Fit In?
Michael Grossman
DECEMBER 16, 2020
This is a captured audience, people! Strong branding aligns your values with your audience. Trust your brand identity, your mission, and your audience. If It Walks Like A Duck And Quacks Like A Duck, It's Bad Branding.
Ergo, no discussants
Environmental Economics
OCTOBER 7, 2014
Over the years I've only received positive feedback from paper presenters and audience members. This is wonderful for the presenter and the audience. Audience members are often frustrated because they don't have time for Q&A. Of course, not having discussants requires attendance at sessions by an engaged audience. The SEA meetings are just around the corner.
Podcast Interview with Green Dreamer
Green Living Guy
JUNE 26, 2020
Now what does it take to scale our audience size into the millions? What are some things we need to know about electric cars? How about knowing the future of renewable energy? All so that we can inspire and engage with more people with our work? First of all, Seth Continue Reading.
Quote of the Day: Yep, I'm REALLY that guy
Environmental Economics
MAY 14, 2019
Because the audience was supposed to be* a mix of academics, industry-types, government officials, and graduate students, I decided to give the keynote blog-style (non-technical and UNscholarly). *Turned out to be an all academic audience. "Are you REALLY the guy that wrote that book on nonmarket valuation?" " Nameless graduate student, to me, at lunch today.
How Cleantech Companies Should Announce Their Exciting News
Michael Grossman
JULY 13, 2019
So, how do you break through to ensure you’re connecting with the right audience at the right time with the right message? Attracting attention isn’t about hitting the one 600-foot homerun, but rather it’s about making consistent contact with the ball (your audience). This requires an infrastructure to support a constant peppering of your audience to extend your brand and share news to promote your brand story. Subscription templates to build your audience.
Kenneth Arrow 1921-2017
Environmental Economics
FEBRUARY 22, 2017
In the audience, center of the front row, was Ken Arrow. Here is my obligatory Ken Arrow story upon hearing the news of his passing. Arrow was foundational in the field of welfare economics, a field on which most of environmental valuation (my field) is based. A while back--I want to say a decade or so, but really I have no idea--I had the opportunity to present a paper at a workshop at Stanford. He fell asleep.
5 Reasons Your B2B Needs A Brand
Michael Grossman
SEPTEMBER 7, 2020
Chance is though, you don't have that much money, nor is your audience that broad. How it's designed and furnished will tell your audience a good deal about your product. So why are you in business, and why should it matter to your audience? Does Every Size Company Need A Brand?
Matt's C-SPAN Video
Environmental Economics
MAY 1, 2011
If you watch the hour video, you will see that the skeptical audience comes around and eventually cheers on free market economics. With friends in the audience, I felt a responsibility to sober up and crack some funny jokes for once. Here are all of the details about my recent appearance on C-SPAN. I tried my best to do a good job. My old friend and co-author Joe Tracy showed up for my talk and he brought his daughter as well.
6 Ways Your Email Marketing Can Compete During The Holidays
Michael Grossman
DECEMBER 14, 2019
This list of accomplishments might be great for internal company morale, but outside of current and potential investors, you'd be hard-pressed to find an external audience that cares. If you must produce an annual review, consider your audience, and shoot a video instead.
A quick comment about opt-in panels
Environmental Economics
OCTOBER 18, 2019
The respondent was from the SurveyMonkey (SM) Audience Panel which is more expensive and more problematic (the respondents voiced complaints to SM about my survey) than either respondents from the Research Now/SSI (and now they have a new name) or Qualtrics panels. Here is a comment I received on a referendum repeated contingent valuation (aka, discrete choice experiment) survey: I seriously dont think this is a realistic way to make decisions regarding such a complex situation.
THat's all well and good, but what is the incentive for sustainability?
Environmental Economics
FEBRUARY 25, 2015
After my compelling presentation to an audience of hundreds (I even had a teleprompter--which I promptly ignored), an audience member stopped me and said "I don't know why this whole sustainability thing is such a big deal. Generally speaking, people are getting better and better all the time at managing their own environmental footprints, and the effect that they have on the planet.
Jodi Beggs* is blogging at About.com?
Environmental Economics
JUNE 23, 2011
Seems so: Jodi Beggs is an economist and writer whose focus is on making economics accessible and interesting to a general audience. She aims to bring economics out of the traditional classroom and utilize technology in order to provide a more compelling learning experience. via economics.about.com. AKA, Economists do it with models
"Quick tips on giving research presentations"
Environmental Economics
DECEMBER 2, 2014
As always, think ahead of time about your goals and your audience. It’s not about bragging rights, it’s about making it clear to the audience why they should be listening to you on this topic. If instead you stand somewhere else (for example, wherever your computer happens to be), the trouble is that people in the audience won’t know whether to look at you (where the sound is coming from) or at the slides. –
What Are The Marketing Tools Every Cleantech Company Must Have?
Michael Grossman
OCTOBER 19, 2019
Marketing flows from your company's narrative, and that narrative isn't what you do; it's about what problem you are solving for your audience and why. Define Your Audience. I win the award for Master of the Obvious 2019 for writing there is no shortage of ways to communicate with your audience today, but you need to know who are the key decision-makers who are going to either recommend or purchase your technology. Part 1--Research.
10 Tips For Making Inspiring Cleantech Marketing Videos
Michael Grossman
AUGUST 18, 2019
Cleantech companies typically require a certain amount of scientific sophistication to comprehend, and therein lies the conflict with defining its value for an audience. You want your audience to have one or two (at most) takeaways. Use More Than One Background –Unless you are Bill Nye, The Science Guy, it’s going to be very difficult to keep the audience’s attention. It allows your audience to get to like you and want to root for you to succeed.
And, But, Therefore (SEA meeting mini-debrief)
Environmental Economics
DECEMBER 16, 2014
I attended X of these and each one had an audience between 15 and 25 (with one exception). Here is what may have been the biggest session audience during the conference: Once again, IMHO , the AERE sessions at the SEA meetings were a big success. AERE sponsored 15 sessions, an all time high. The presentations were great (i.e., I learned a lot). Most every paper received good comments and questions, hopefully improving the papers.
How Can You Successfully Market During A Pandemic?
Michael Grossman
APRIL 27, 2020
Concerned male or female voice letting the audience know that Brand X feels the same pain you do, and how they are here to help you get through these challenging times. Speak to your audience when you have something to say impacting THEIR lives, not your bottom line.
Marketing With Your Connections During Covid
Michael Grossman
OCTOBER 28, 2020
Social media channels have different audiences and styles. Twitter: Smaller but more intense audience Use hashtags to cut through the static and find people in your industry working on similar challenges or social movements in your industry. It’s also a great way to stay in touch with a diverse audience. Better yet, if you’ve built up an audience, use the opportunity to invite a prominent leader in the industry to guest post on your blog.
VERGE Accelerate (Energy and Transport): Paulin Revolution
AGreenLiving
NOVEMBER 6, 2019
On the VERGE 19 main stage, selected finalists pitch to a live audience of business leaders, government officials and investors, as well as to a global online audience. Go here to read the rest: VERGE Accelerate (Energy and Transport): Paulin Revolution. Business Green a-global-online global-online keynote selected-finalists transportation verge
VERGE Accelerate (Energy and Transport): 60Hertz Microgrids
AGreenLiving
NOVEMBER 6, 2019
On the VERGE 19 main stage, selected finalists pitch to a live audience of business leaders, government officials and investors, as well as to a global online audience. Read the original post: VERGE Accelerate (Energy and Transport): 60Hertz Microgrids. Business Green and-investors and-land-use are-imaging chris deep earth-observing global-impact resolution verge verge 19
Everyone keeps asking me: What should I do if I haven't been following the EPA Climate Rules?*
Environmental Economics
JANUARY 27, 2014
It starts at the beginning of the story and is aimed at a more-or-less general audience, so if you haven’t been following the issue it’s a good place to start. Now I have an answer. Nathan Richardson: I have a new piece in the Milken Institute Review that looks at EPA’s current and near-future carbon emissions rules. via common-resources.org. *No No one has asked me this, but I'm sure it is a good question with, now, a good answer
"Speaking Ecosystem Services"
Environmental Economics
FEBRUARY 26, 2015
However, this increased attention reveals the science to a broader, non-scientific audience, which is a challenge for both communities, as they often don’t speak a common language. Different kinds of values and metrics serve different audiences. Christian Neumann, Linwood Pendleton, Marianne Kettunen and Tundi Agardy: The value of ecosystems and the associated services they provide is receiving growing attention both in the public and decision-making arena.
10 Effective Email Marketing Growth Hacks
Green Prophet
JANUARY 28, 2021
This means that if you have worked towards creating a robust email marketing campaign and a winning outreach strategy, chances are you will reach your target audience. Part of effective marketing is providing your target audience with what they want.
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