"The workshop is open to a limited and selected audience"

Environmental Economics

The workshop is open to a limited and selected audience.

Scientists: Is It So Hard to Know Your Audiences?

Nature Conservancy - Science

I began as I usually do — touting the importance of knowing your audience. We can’t all hire social scientists to do audience analyses for us. But is it really so hard to know your audiences? It’s become fashionable among science communicators to call for an applied science of science communication to guide practitioners — a field that would create a playbook on what works for various audiences in which situations.

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Lebanon’s Trash Gets an Audience With The (B)IM Project Play

Green Prophet

Judging by the reaction of audience members (“it brought tears to my eyes,” “we’re watching a horror film”), 10453 has done well to plant a seed. We’ve often wondered: do people in the Middle East just not see the trash that has taken over their lives ? 10453: A Story About Life in 1 km2 of Trash answers that question with a roaring yes.

Green Planet Water in a 100% Plant-Based Bottle Keeps “The Rosie Show” Audience Happy and Hydrated

Green (Living) Review

by Michael Smith (Veshengro) Category innovator Green Planet Bottling is delighted to provide Green Planet Water to “The Rosie Show” studio audience for the show’s debut season. Green Planet will provide water for the studio audience before the show, in the green room, for the talent and staff at Harpo Studios, as well as for prizes in Rosie’s Gift Bag Giveaway.

VERGE Accelerate (Circular and Carbon): Lingrove

AGreenLiving

On the VERGE 19 main stage, selected finalists pitch to a live audience of business leaders, government officials and investors, as well as to a global online audience. Business Green a-live-audience and-audience carbon removal circular economy fast live-audience main-stage verge verge accelerateHere is the original post: VERGE Accelerate (Circular and Carbon): Lingrove.

2019 28

VERGE Accelerate (Circular and Carbon): Nori

AGreenLiving

On the VERGE 19 main stage, selected finalists pitch to a live audience of business leaders, government officials and investors, as well as to a global online audience. During this fast-paced pitch competition, industry experts provide commentary and audience votes determine the winner. Business Green a-global-online a-live-audience and-audience carbon carbon removal clean glover keynote live-audience policy & politics verge verge 19 votes-determine

2019 28

Do You Make These Mistakes With Your Cleantech Pitch?

Michael Grossman

Whether you are pitching investors, building a website, or sending out an email, if your audience can’t follow along, your credentials and ideas are irrelevant. What I repeatedly heard yesterday was smart people talking about their science instead of engaging their audience with a story they could relate to and get behind. If the audience gets your main objective, they will ask questions after. Your Audience Is There To Ask You Questions, Not Vice-Versa.

2019 46

VERGE 19 Accelerate (Circular and Carbon) – NovoNutrients

AGreenLiving

On the VERGE 19 main stage, selected finalists pitch to a live audience of business leaders, government officials and investors, as well as to a global online audience. During this fast-paced pitch competition, industry experts provide commentary and audience votes determine the winner. Business Green a-global-online a-live-audience and-audience and-investors carbon removal fast government-officials selected-finalists verge verge accelerate winner

2019 28

Is Your Company Ready To Compete For Cleantech Funding?

Michael Grossman

Refine Your Pitch, Find Your Audience. Because like any showman, you have to be able to read your audience. Cleantech Delivering Your Message Startups audience engagement cleantech cleantech funding climate tech storytellingThe Battle for Cleantech Funding.

2020 56

4 Ways To Write A Memorable Website Homepage

Michael Grossman

Your website is the online portal for your audience, and your website’s homepage is the cyber front door. It’s nearly impossible to survive in business today without an online presence, but you need to know more than just about what you are selling if you want to build a loyal audience. That’s not to say there shouldn’t be an invitation for your audience to purchase what you sell; it’s just shouldn’t be the first thing they encounter.

2019 48

VERGE Accelerate (Energy and Transport): Electriphi

AGreenLiving

On the VERGE 19 main stage, selected finalists pitch to a live audience of business leaders, government officials and investors, as well as to a global online audience. Business Green and-investors business-leaders chris global-impact global-online keynote live-audience selected-finalists transportation vergeView post: VERGE Accelerate (Energy and Transport): Electriphi.

2019 28

VERGE Accelerate (Circular and Carbon): Swirltex

AGreenLiving

On the VERGE 19 main stage, selected finalists pitch to a live audience of business leaders, government officials and investors, as well as to a global online audience. Business Eco Green a-live-audience and-investors business-leaders keynote selected-finalists verge verge 19Read more here: VERGE Accelerate (Circular and Carbon): Swirltex.

2019 28

VERGE Accelerate (Circular and Carbon): Rheaply

AGreenLiving

On the VERGE 19 main stage, selected finalists pitch to a live audience of business leaders, government officials and investors, as well as to a global online audience. Business Green a-global-online a-live-audience business-leaders global-online verge verge 19Read more from the original source: VERGE Accelerate (Circular and Carbon): Rheaply.

2019 28

VERGE Accelerate (Circular and Carbon): SINAI

AGreenLiving

On the VERGE 19 main stage, selected finalists pitch to a live audience of business leaders, government officials and investors, as well as to a global online audience. Business Green business-leaders keynote live-audience main-stage selected-finalists verge verge 19 verge accelerateSee the original post: VERGE Accelerate (Circular and Carbon): SINAI.

2019 28

VERGE 19 Accelerate (Circular and Carbon) – Genecis

AGreenLiving

On the VERGE 19 main stage, selected finalists pitch to a live audience of business leaders, government officials and investors, as well as to a global online audience. Business Green a-global-online business-leaders circular economy live-audience main-stage verge verge 19 verge accelerateSee the rest here: VERGE 19 Accelerate (Circular and Carbon) – Genecis.

2019 28

H2.O: Announcing a New Platform for Water Activists

Cool Green Science

to engage new audiences in our freshwater work and to create an online community of water activists. is an effort to engage a new audience that is actively online, engaged in social issues, and contributing to philanthropic causes, but largely unaware of our work. These, and other audiences, need to be engaged in conservation—and we can’t wait for them to find us. Water Conservation Adam Freed conservation audiences digital media Fresh Water H2.O

2014 65

Take Our 2010 Survey!

Sightline Daily

2010 40

Nissan introduces Leaf EV to South Africa with candid camera stunt

Blue Earth

Nissan introduces Leaf EV to South Africa with candid camera stunt : To introduce the all-electric Leaf to the new South African audience, Nissan decided to use a bit of humor by pranking gas station attendants. Combustion oriented cars now have some real competition around the world. The part I like best? No smell

Jargon Monoxide Is Suffocating Your Climate Saving Idea

Michael Grossman

On the FX television show "What We Do In The Shadows," the audience meets a familiar character: the energy vampire. But if you Robinson it all up, bogging down your audience in technical language, it's destined to become the Betamax of green tech. Your Audience Aren't Your Peers.

Podcast Interview with Green Dreamer

Green Living Guy

Now what does it take to scale our audience size into the millions? What are some things we need to know about electric cars? How about knowing the future of renewable energy? All so that we can inspire and engage with more people with our work? First of all, Seth Continue Reading.

2020 82

Quote of the Day: Yep, I'm REALLY that guy

Environmental Economics

  Because the audience was supposed to be* a mix of academics, industry-types, government officials, and graduate students, I decided to give the keynote blog-style (non-technical and UNscholarly).    *Turned out to be an all academic audience.  "Are you REALLY the guy that wrote that book on nonmarket valuation?" " Nameless graduate student, to me, at lunch today.

2019 100

Ergo, no discussants

Environmental Economics

Over the years I've only received positive feedback from paper presenters and audience members. This is wonderful for the presenter and the audience.   Audience members are often frustrated because they don't have time for Q&A.  Of course, not having discussants requires attendance at sessions by an engaged audience. The SEA meetings are just around the corner.

2014 172

Kenneth Arrow 1921-2017

Environmental Economics

 In the audience, center of the front row, was Ken Arrow. Here is my obligatory Ken Arrow story upon hearing the news of his passing. Arrow was foundational in the field of welfare economics, a field on which most of environmental valuation (my field) is based.  A while back--I want to say a decade or so, but really I have no idea--I had the opportunity to present a paper at a workshop at Stanford.  He fell asleep.

2017 116

Matt's C-SPAN Video

Environmental Economics

 If you watch the hour video, you will see that the skeptical audience comes around and eventually cheers on free market economics.  With friends in the audience, I felt a responsibility to sober up and crack some funny jokes for once. Here  are all of the details about my recent appearance on C-SPAN.  I tried my best to do a good job.  My old friend and co-author  Joe Tracy  showed up for my talk and he brought his daughter as well.

2011 122

A quick comment about opt-in panels

Environmental Economics

The respondent was from the SurveyMonkey (SM) Audience Panel which is more expensive and more problematic (the respondents voiced complaints to SM about my survey) than either respondents from the Research Now/SSI (and now they have a new name) or Qualtrics panels.  Here is a comment I received on a referendum repeated contingent valuation (aka, discrete choice experiment) survey: I seriously dont think this is a realistic way to make decisions regarding such a complex situation.

2019 100

Should Green Brands Be Colorblind?

Michael Grossman

You see, my company, the Ajax Brand, has an almost entirely white audience. Still, our premium price point, while underlining our commitment to sustainable sourcing, has made it harder to attract a more diverse audience. It's not a monolithic audience.

2020 52

THat's all well and good, but what is the incentive for sustainability?

Environmental Economics

After my compelling presentation to an audience of hundreds (I even had a teleprompter--which I promptly ignored), an audience member stopped me and said "I don't know why this whole sustainability thing is such a big deal. Generally speaking, people are getting better and better all the time at managing their own environmental footprints, and the effect that they have on the planet.

2015 155

Jodi Beggs* is blogging at About.com?

Environmental Economics

Seems so: Jodi Beggs is an economist and writer whose focus is on making economics accessible and interesting to a general audience. She aims to bring economics out of the traditional classroom and utilize technology in order to provide a more compelling learning experience. via economics.about.com. AKA, Economists do it with models

2011 126

"Quick tips on giving research presentations"

Environmental Economics

As always, think ahead of time about your goals and your audience. It’s not about bragging rights, it’s about making it clear to the audience why they should be listening to you on this topic. If instead you stand somewhere else (for example, wherever your computer happens to be), the trouble is that people in the audience won’t know whether to look at you (where the sound is coming from) or at the slides. –

2014 160

And, But, Therefore (SEA meeting mini-debrief)

Environmental Economics

I attended X of these and each one had an audience between 15 and 25 (with one exception).   Here is what may have been the biggest session audience during the conference:  Once again, IMHO , the AERE sessions at the SEA meetings were a big success. AERE sponsored 15 sessions, an all time high. The presentations were great (i.e., I learned a lot). Most every paper received good comments and questions, hopefully improving the papers.

2014 153

VERGE Accelerate (Energy and Transport): Paulin Revolution

AGreenLiving

On the VERGE 19 main stage, selected finalists pitch to a live audience of business leaders, government officials and investors, as well as to a global online audience. Go here to read the rest: VERGE Accelerate (Energy and Transport): Paulin Revolution. Business Green a-global-online global-online keynote selected-finalists transportation verge

VERGE Accelerate (Energy and Transport): 60Hertz Microgrids

AGreenLiving

On the VERGE 19 main stage, selected finalists pitch to a live audience of business leaders, government officials and investors, as well as to a global online audience. Read the original post: VERGE Accelerate (Energy and Transport): 60Hertz Microgrids. Business Green and-investors and-land-use are-imaging chris deep earth-observing global-impact resolution verge verge 19

Washington Candidates, Meet Democracy Credits

Sightline Daily

At a recent town hall-style meeting about money in politics, a speaker asked the audience how many of them thought they themselves could run for political office. How I-1464 could help you run for office. | Absolutely no one raised their hand. Then the speaker asked, what if a campaign funding system made it possible for you to raise money from regular people, even if you don’t have a rolodex of big check writers? Hands popped up. People-empowering campaign

10 Effective Email Marketing Growth Hacks

Green Prophet

This means that if you have worked towards creating a robust email marketing campaign and a winning outreach strategy, chances are you will reach your target audience. Part of effective marketing is providing your target audience with what they want.

Growth 106

How Cleantech Companies Should Announce Their Exciting News

Michael Grossman

So, how do you break through to ensure you’re connecting with the right audience at the right time with the right message? Attracting attention isn’t about hitting the one 600-foot homerun, but rather it’s about making consistent contact with the ball (your audience). This requires an infrastructure to support a constant peppering of your audience to extend your brand and share news to promote your brand story. Subscription templates to build your audience.

2019 40

Everyone keeps asking me: What should I do if I haven't been following the EPA Climate Rules?*

Environmental Economics

It starts at the beginning of the story and is aimed at a more-or-less general audience, so if you haven’t been following the issue it’s a good place to start. Now I have an answer. Nathan Richardson: I have a new piece in the Milken Institute Review that looks at EPA’s current and near-future carbon emissions rules. via common-resources.org. *No No one has asked me this, but I'm sure it is a good question with, now, a good answer  

2014 125

5 Reasons Your B2B Needs A Brand

Michael Grossman

Chance is though, you don't have that much money, nor is your audience that broad. How it's designed and furnished will tell your audience a good deal about your product. So why are you in business, and why should it matter to your audience? Does Every Size Company Need A Brand?

2020 52

"Speaking Ecosystem Services"

Environmental Economics

However, this increased attention reveals the science to a broader, non-scientific audience, which is a challenge for both communities, as they often don’t speak a common language. Different kinds of values and metrics serve different audiences. Christian Neumann, Linwood Pendleton, Marianne Kettunen and Tundi Agardy: The value of ecosystems and the associated services they provide is receiving growing attention both in the public and decision-making arena.

6 Ways Your Email Marketing Can Compete During The Holidays

Michael Grossman

This list of accomplishments might be great for internal company morale, but outside of current and potential investors, you'd be hard-pressed to find an external audience that cares. If you must produce an annual review, consider your audience, and shoot a video instead.

2019 56

Did LinkedIn Sell Its Soul To Fit In?

Michael Grossman

This is a captured audience, people! Strong branding aligns your values with your audience. Trust your brand identity, your mission, and your audience. If It Walks Like A Duck And Quacks Like A Duck, It's Bad Branding.

2020 56

What Are The Marketing Tools Every Cleantech Company Must Have?

Michael Grossman

Marketing flows from your company's narrative, and that narrative isn't what you do; it's about what problem you are solving for your audience and why. Define Your Audience. I win the award for Master of the Obvious 2019 for writing there is no shortage of ways to communicate with your audience today, but you need to know who are the key decision-makers who are going to either recommend or purchase your technology. Part 1--Research.

2019 46

10 Tips For Making Inspiring Cleantech Marketing Videos

Michael Grossman

Cleantech companies typically require a certain amount of scientific sophistication to comprehend, and therein lies the conflict with defining its value for an audience. You want your audience to have one or two (at most) takeaways. Use More Than One Background –Unless you are Bill Nye, The Science Guy, it’s going to be very difficult to keep the audience’s attention. It allows your audience to get to like you and want to root for you to succeed.

2019 40

How Can You Successfully Market During A Pandemic?

Michael Grossman

Concerned male or female voice letting the audience know that Brand X feels the same pain you do, and how they are here to help you get through these challenging times. Speak to your audience when you have something to say impacting THEIR lives, not your bottom line.

2020 52