H&M to Launch the First Global Clothes Recycling Venture

Green Prophet

The fashion recycling campaign will span 48 nations, including the company’s Israeli franchises. Sustainable fashion is a burgeoning market in Israel. In summer 2010, the Interdisciplinary Center (IDC) in Herzliya hosted th e “Thirsty for Change ” fashion show, featuring upcycled couture fashions, to raise awareness about local water conservation. H&M Israel’s CEO, Andrew Horesh, Speaks About Sustainable Clothing.