H&M to Launch the First Global Clothes Recycling Venture

Green Prophet

Swedish retail company H&M recently announced an upcoming clothes recycling venture, starting in February 2013. The fashion recycling campaign will span 48 nations, including the company’s Israeli franchises. Customers will be invited to leave old clothes for recycling in participating stores across the world, in return for H&M vouchers. In Israel, each bag of clothes will be worth a NIS 20 (roughly $5) voucher.