H&M to Launch the First Global Clothes Recycling Venture
DECEMBER 12, 2012
Swedish retail company H&M recently announced an upcoming clothes recycling venture, starting in February 2013. Customers will be invited to leave old clothes for recycling in participating stores across the world, in return for H&M vouchers. In Israel, each bag of clothes will be worth a NIS 20 (roughly $5) voucher. So far there are no restrictions on the size of the bags or on the condition of the clothes. Sustainable fashion is a burgeoning market in Israel.