“We Are Not A PR Stunt” – Marine Protection Organisation On Corporate Sponsorship
JUNE 30, 2011
At EDA – we do investigate the company, we do investigate if it has an ethical background, their corporate social responsibility. Each company has its own objectives- they have to make money, they have to do their marketing and PR and some companies do have genuine ethical and CSR programmes. The jurors [of the panel] which decide where the money goes are all environmentalists, all of them, and I leave it to them to judge whether [Ford is] ethical or not as an organisation.